The mission:
To make kale, wraps, salads and teas as exciting as possible.
The idea:
Create a rap video, complete with launch party, charity donation, giveaways, and the most epic video release the country has ever seen.
The outcome:
The campaign goes viral as hundreds of people turn up to the venue to watch the video. Meals on Wheels receives a nice big cheque, and Island Naturals becomes the coolest restaurant in the Cayman Islands.
